Will Lorenz of General Coatings Manufacturing Corp Receives Highest Industry Leadership Award
Fresno, California – November 5, 2025 – General Coatings Manufacturing Corporation (GCMC) President Will Lorenz recently received the Roof Coatings Manufacturers Association’s (RCMA) Martin A. Davis Industry Leadership Award, the organization’s highest honor. The annual award recognizes an RCMA member who exemplifies outstanding service and made significant contributions to the roof coatings industry. The first Martin A. Davis Award was presented in 1985, designed to honor and serve in memory of Davis, a visionary founding member of the RCMA who served both the Association and industry with distinction and exceptional service.
Lorenz has worked for decades in the industry and has held many RCMA leadership positions. His passion as an advocate for the coatings market benefits GCMC and, more importantly, customers.
“I’m honored and humbled to receive this distinguished RCMA award. Throughout my career, I’ve continuously grown my knowledge and expertise, recognizing that this would positively affect the industry, the companies for whom I’ve worked, customers, and colleagues,” said Lorenz.
David Miller, Marketing Director Caryn Melton, PR Counsel
dmiller@polycoatusa.com caryn@carynmeltonpr.com
562-457-8728 414-305-5541
About General Coatings Manufacturers Association
GCMC is a high-volume manufacturer of spray polyurethane foam, polyureas, acrylics, and silicone for various industrial, commercial, and residential use, including roofing, wall insulation, and winery tank applications. The company’s products include Ultra-Bond, Ultra-Flex, Ultra-Guard, Ultra-Safe, Ultra-Shield, Ultra-Thane, and Ultra-Tuff. GCMC is ISO 9001:2015 certified and is committed to engineering and manufacturing the highest quality SPF roof and coating products.
About Roof Coatings Manufacturers Association
RCMA is the national trade association representing the manufacturers of asphaltic and solar reflective roof coatings and the suppliers to the roof coatings industry. RCMA has members who manufacture in or ship products to almost every state in the country. Established in 1982, RCMA is a leading industry voice, promoting the benefits of roof coatings and providing its membership with up-to-date information on building codes and standards, technical developments, and other industry topics of interest.
Published by Spray Foam Magazine
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