Lapolla Announces Strategic Partnership with HOUZE, Global Launch of ZERO Foam

HOUSTON, TX–May 3, 2013–Lapolla Industries, Inc. ("Lapolla") (OTCQB:LPAD), a Houston based global supplier, and manufacturer of spray foam insulation, and equipment designed to reduce energy consumption in the residential and commercial markets, for both new construction and retrofit applications, announces a strategic partnership with HOUZE® Advanced Building Science Inc. ("HOUZE").

HOUZE is revolutionizing the way homes are built through its standard-setting zero-energy building systems and innovative energy solutions. And now, HOUZE is poised to take their zero-energy products one-step further, with the launch of ZERO Foam™, the most advanced closed-cell spray foam insulation on the market. The announcement of this new product is the result of a strategic partnership with Lapolla.

"HOUZE is blazing a trail in zero-energy building systems and technologies," said Douglas J. Kramer, CEO and President of Lapolla. "We are thrilled to partner with HOUZE on the development and global distribution of ZERO Foam, because together, we intend to continually innovate to stay ahead of the industry and produce products that will change the performance of homes and buildings."

Formulated and manufactured by Lapolla, HOUZE's signature ZERO Foam™ locks in energy savings by adding an exceptionally high R-value insulation system to the comprehensive building envelope. HOUZE ZERO Foam can change the performance and comfort of every home in any climate and dramatically improves the energy efficiency of homes and buildings. While contributing to the building envelope by providing unparalleled R-Values, durability, comfort, sustainability and air quality, ZERO Foam is a proven leader. The product is the highest-rated foam boasting a full-line of credentials that include an E-84 Class I fire rating, International Code Council approval, and many other global approvals in Europe and Scandinavia.

Enabling continuous improvement for future generations of ZERO Foam, HOUZE Labs is currently working hand-in-hand with Lapolla on research and development of cutting-edge insulation technologies. By collaborating with industry leaders, HOUZE will continue to evolve and remain the leading system of systems on the market.

"All spray foams are not equal," said David Goswick, CEO and Co-Founder of HOUZE. "We carefully researched energy efficient insulation options and found Lapolla's closed-cell foam to be unmatched anywhere. HOUZE Zero Foam is now available in markets around the world."

Recently featured on Bloomberg TV's new show, Brink, HOUZE's ZERO Foam is used in construction of HOUZE advanced, affordable zero-energy homes. With ZERO Foam, HOUZE homes' innovative building envelope performs like a thermos, ensuring the homes meet the highest energy efficiency standards while creating a safer, stronger structure.

Lapolla and HOUZE's segment begins at 14:20

Editor's Note: Lapolla and HOUZE will be featured on the following future airings of Bloomberg's Brink:

Saturday, May 4, 2013 – 7:00 a.m., 3:00 p.m., and 11:30 p.m. (EST)

Sunday, May 5, 2013 – 7:00 a.m. and 3:00 p.m. (EST)

About HOUZE® Advanced Building Science Inc.: HOUZE is a privately owned investment company with subsidiary companies specializing in the commercialization of advanced building technologies, hybrid on-site power generation, energy management, nano-technology and real estate.

The company's products and services are marketed under Federal Registered Trademark and brand name "HOUZE®". The "ZE" stands for zero energy. HOUZE and its strategic partners are accelerating the transformation of the residential and commercial building industry from being one of the largest consumers of energy to zero energy buildings that consume less energy, efficiently produce on-site energy and leave a near zero carbon footprint on the environment. For more information, visit www.houzefoam.com and www.thezeroenergyhome.com.

About Lapolla Industries, Inc.: Lapolla Industries, Inc. is a leading manufacturer and supplier of spray polyurethane foam for insulation and coatings targeting commercial and residential applications in the building envelope construction industries for energy savings.

Forward Looking Statements: Statements made in this press release that are not historical facts constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. These forward-looking statements are necessarily estimates reflecting the best judgment of senior management and express the Company's opinions about trends and factors which may impact future operating results. Such statements rely on a number of assumptions concerning future events, many of which are outside of the Company's control, and involve risks and uncertainties that could cause actual results to differ materially from opinions and expectations. Any such forward-looking statements should be considered in context with the various disclosures made by the Company about its businesses. All information in this release is as of the date hereof. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations. Copies of Lapolla's press releases and additional information about Lapolla is available at on the World Wide Web at www.lapollaindustries.com.