Spray Foam Website Traffic Reaches All Time Record Highs in 2010
BRIELLE, NJ - December 15, 2010 – SprayFoam.com has proven itself once again as the world’s leading online destination for information and suppliers of foam insulation and foam roofing products. SprayFoam.com is continuously adding new features for SPF contractors and material / equipment suppliers to better market their products and services and build a more recognizable brand in this fast growing global market sector.
As of this morning, SprayFoam.com reports a record level of traffic to its website. In the last year SprayFoam.com has serviced over 654,285 visits with nearly 70% of their traffic being first time visitors. This equals over 451,765 Unique First Time Visitors who have read over 3,268,454 Pages! No other trade show, magazine or marketing channel can deliver this kind of targeted interested audience in spray foam products. The Homeowner’s Guide, with 121,347 visits was notably the single most visited page on the website this year.
2010 Visitor Summary (as of 12/15/2010 – trailing 365 days)
- Total Visits = 654,285
- Unique First Time Visitors (67.58%) = 451,765
- Page Views = 3,268,454
- Repeat Loyal Visitors (50 to 200+ times) = 36,920
- Countries Visiting the Website = 195
Internal research and customer feedback indicates that much of this Unique Visitor base is made up of potential end-users and interested buyers of spray foam products for their homes, buildings and businesses, making SprayFoam.com the most powerful, lowest cost marketing program to get out in front of consumers for construction project job leads.
Huge Loyal Repeat Visitor Community
For the SPF suppliers looking to reach the global spray foam user / contractor / distributor / community, SprayFoam.com is very pleased to report that over 37,127 visitors have visited the site between 50 to 200 times, or more in the last year. This shows that SprayFoam.com has a huge, loyal, repeat visitor base that SPF suppliers on the site are reaching, and SPF suppliers not yet on the site are missing out on. Much of this user base is already industry-centric and is visiting to read daily news topics, and get valuable educational and community assistance on or about the products and the issues facing them.
“Most SPF suppliers and distributors still don’t realize all the new business and brand building opportunities they are missing out on - BY NOT - having even a modest business listing and PR program on the site,” says long time industry marketing veteran and SprayFoam.com GM, Doug Commette. “They continue to invest in magazine ads, pay for bold listings in printed directories, and exhibit at super expensive trade shows that only a small percentage of their target ever sees or attends. We have had companies post a video or small, one paragraph announcement, about a spray foam job they did and the next day they are getting leads and phone calls from something that simple,” Commette further adds.
Coincidentally, all of SprayFoam.com’s loyal contractors and suppliers that have been listing their business in our global supplier directory and regional contractor finder are also reporting strong sales growth. Is this a coincidence, or is SprayFoam.com the most targeted, highest value use of your limited marketing budget?
The world has become an internet driven society. In the spray foam industry, SprayFoam.com is at the top of the charts (and search engine ranks) as exampled by the recent traffic reports and visitor / advertiser testimonials.
SprayFoam.com is the number one ranked foam insulation and roofing website in the world. The website has been visited by virtually every country in the world, is the leading contributor to Google News, and is also Ranked #1 in the world by Alexa.com under the Foam and Polyurethane Foam Categories.
What’s New at SprayFoam.com for Advertisers?
This year marked the second season of SprayFoam.com’s weekly TV news broadcast called FOAM WEEK TV that airs every Friday on SprayFoam.com and YouTubeTM. SprayFoam.com further launched a national TV ad campaign this fall, reaching hundreds of thousands of viewers nationwide. The TV commercial promoted the benefits of residential spray foam insulation, helping the entire SPF industry gain positive exposure and growth.
SprayFoam.com recently launched their New Online E-Mall for SPF suppliers. The E-Mall allows suppliers to sell products online using an existing PayPal Merchant account, making business faster and easier for the SPF supplier community.
For just $249/month, SPF suppliers get their own Global Supplier Directory Listing in (10) ten industry categories of their choice. With the Supplier Directory Listing, they get their own webpage inside of SprayFoam.com, where they can add company information, add additional marketing pages, add/post sales promotions, and add/post products they sell. With some optional add-on marketing programs, such as PR Self-Publishing - they can post Announcements, Events, Videos and more to their Directory Listing and to our website. Additional add-on marketing programs include PayPal E-Mall/E-commerce and targeted Banner Ad programs for even more exposure.
SprayFoamLocal.com Alliance – SPF Contractors and/or Suppliers can Advertise Exclusively on the SprayFoam.com Statewide Regional Websites. There is no better source of sales leads and branding than having your very own SprayFoam.com Regional Website. Check out SprayFoamVermont.com as an example.
Contact SprayFoam.com Today at (732) 292-1108, to see how your SPF company can take advantage of the massive SPF Community and highly targeted traffic - ONLY at SprayFoam.com.
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