Jen Kramer Joins and Spray Foam Magazine as Editor-in-Chief

Jen Kramer Joins and Spray Foam Magazine as Editor-in-Chief
JUPITER, FL–February 10, 2016–Spray Foam Magazine and are proud to announce that Jennifer Kramer, the former editor of CoatingsPro Magazine and a NACE-certified coating inspector, has been named Editor-in-Chief of Spray Foam Magazine.

“It is a pleasure to have Jen on board,” says Juan Sagarbarria, Managing Editor of and Spray Foam Magazine. “Her knowledge of the industry coupled with her years of expertise are sure to provide a big boost going forward in terms of achieving our goals as a company.”

Effective January 11, Kramer now heads the multi-media digital and print publication, which serves 54,000 residential and commercial builders, spray polyurethane foam contractors, architects, HVAC professionals, facility owners, distributors, engineers, and manufacturers, with in-depth features, news and analysis on architectural coatings and related materials. As the leading SPF industry magazine publication, Spray Foam Magazine will reach the largest audience of decision makers, providing practical knowledge to those who specify, sell, and apply spray foam insulation, roofing, and equipment products.

Spray Foam Magazine is published on a bi-monthly basis by and is the world’s first “designed for digital” publication available via a free app for iTunes, Android, or Kindle Fire. For a free digital subscription visit, Additionally, the magazine is available in print. “It is a pleasure to oversee the publication with the most issues and largest content base in the industry,” says Kramer. “Our digital capacity is unmatched. Our ability to provide up-to-the minute information really captures the pulse of the industry.”

Experience and Drive

Kramer takes the helm of the magazine, returning to the publishing side of the spray foam industry after years in the composites industry.

“We are excited to have someone of Jen’s caliber on our team,” says Heather Westrol, Vice President of Operations of “Her knowledge of industry issues, and her vast experience with the issues involved in this marketplace, will help maintain the high standards that our readers expect across our multi-media platforms.”

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Industry Veteran

Prior to her recent position, leading the marketing department for NRI, Kramer was the Editor-in-Chief of Durability + Design. Her years of industry experience were gained as the editor of CoatingsPro, owned by NACE International, as she led that publication from March 2005 to September 2012. Kramer is a NACE Level 1 Coating Inspector.

Kramer’s CoatingsPro leadership followed 15 years of experience with other publishing ventures. She was founding editor and editorial director of Spray Foam Magazine. She created and served three years as editor of Expression, an international art magazine that won an Ozzie Award from Folio Magazine.

Kramer holds bachelor’s degrees in English/American Literature and Political Science from the University of California, San Diego. was always the benchmark against which I measured my spray foam articles,” Kramer says. “As a digital publication, it anticipated the publishing industry’s move toward paperless products by almost a decade. That same foresight and innovation of format are reflected in the content. I am honored and excited to be at the helm of I look forward to being in the vanguard of technology and building science, and to delivering that information on the very leading edge of media.”

She continues, “We have exciting plans for the magazine and for the site. I’m looking forward to renewing relationships with previous colleagues, as well as developing new relationships within the growing industry. This is an amazing time to be involved in the spray foam industry and I’m glad to be back.”

Added On: Feb 10, 2016
Categories: Protective Coatings
Tags: spray foam industry

Contact Details

Name: Juan Sagarbarria

Email: Email Us

Phone No: 561-768-9793

Disqus website name not provided.