Spray Foam General Coatings Manufacturing Corporation News and Market Information | SprayFoam Magazine News

Will Lorenz of General Coatings Manufacturing Corp Receives Highest Industry Leadership Award
- By General Coatings Manufacturing Corp
- Added on Nov 05, 2025
Will Lorenz, President of General Coatings Manufacturing Corporation, received the Roof Coatings Manufacturers Association’s highest honor—the Martin A. Davis Industry Leadership Award. Recognized for decades of service and leadership, Lorenz has advanced the roof coatings industry through innovation, advocacy, and dedication to customers and colleagues. read more

Foam Meets Pharma on the Pacific
- By Danielle Macdonald
- Added on Jun 12, 2025
A project in La Jolla, CA, involved three buildings, each encased in glass. Bob Craig of Craig Consulting in San Diego, CA, along with Will Evans, the Chief Operating Officer at Cool-Roof Systems, recommended SPF roofing after the building owner expressed a preference for spray foam due to its exceptional insulation properties, extended warranty duration, and ability to protect the metal roof deck from condensation. read more

Nothing to Sphere
- By Danielle Macdonald
- Added on Jul 30, 2023
The impressive column-free interior bowled roof, otherwise known as the MSG Sphere, dominates the horizon on the Las Vegas Strip. Weighing just over 13,000 tons, the mighty steel framed, dome-shaped roof trusses?were welded and bolted together, which also presented the challenge of ensuring it was all watertight. What kind of roofing company could deal with such a vast and unusual shaped roofing system; an iconic project that has never been completed before? The Spray Foam Magazine team (SFMT) s read more

Stop & Smell the Roses
- By Danielle Macdonald
- Added on Feb 01, 2023
When spraying a building or partaking in something a little more creative, all contractors appreciate that SPF is serious business. This was also the case when entering a float into the historic Pasadena Tournament of Roses, famous ‘Rose Parade.’ The pressure was on for SPF to perform at its best while millions of spectators watched the spectacle. read more